The local SEO service that PixoMarketing provides increases brand visibility across all major search engines for locally searched keywords. Our local SEO service for Brent will boost traffic and generate sales through ranking your business to the first page.
Local SEO is the optimisation of a website in order to show up in Google search results for local keywords such as “Brent Hair Salon” or “SEO Agency in Postcode”. The term SEO is more recognised than “Local SEO” which is a subcategory of SEO. Improving Local SEO leads to businesses that are at a local level such as in Brent gain more traffic.
Local SEO is not limited to city, area name or postcode searches. If Local optimisation is executed professionally, those who are searching for “SEO agency near me” would be able to see your business first and at the top of search results. With the increase of smartphones and Google local SEO updates, these search queries are becoming more relevant and important for businesses to optimise. If your competitor in Brent is already ranking for local keywords, it is going to be more and more difficult to rank your business as time goes by since they have started to establish their local presence online.
If the majority of your clients or customers are local to your business around Brent then you should definitely consider Local SEO. If you have a physical business address within Brent and have customers visiting you for your services, Brent Local SEO is essential. Examples of businesses that will benefit from local optimisation would include dentists, law firms, personal fitness trainers, local salons, accounting firms or local restaurants.
Local SEO will increase your website ranking in Google for keywords which will bring in more customers and sales. Local SEO has many other advantages:
Local SEO helps your business become more trusting: It is easy to pay for keywords using AdWords and be shown on the first page of Google, however this can be very costly as it is pay per click advertising. It is also known that more people click on non-paid websites when searching for services or products. Having your website displayed naturally from local SEO builds more trust with your local customers and raises your business profile. Having the correct listing information, maps, address details and reviews are other ways in which local SEO can help your business name.
Local SEO can boost conversions: Potential customers who search for localised keywords are more likely to click on a website that is local to their location and proceed to contact the local company compared to a bigger brand chain store.
With the most basic of SEO for local businesses being conducted, a business can expect to receive a large number of visitors or direct calls from mobile users. In fact, major search engines prioritise and structure local business listings to be displayed to mobile users first and with the addition of Facebook Nearby, Google has recently announced that mobile searches now outnumber desktop searches.
When it comes to local search engine optimisation in Brent, Google My Business has become a necessity to rank and be seen for local keywords. Without optimising your Google Business page, a company will not be appearing for local search queries or on the local map listings for related local business keywords.
We optimise your Google Business Listing page:
How can customer reviews help your local SEO campaign?
Having reviews has become one of the strongest factors in persuading potential customers to visit your website, purchase your services or goods and visit your business in-store. Reviews are precious to online retailers to display credibility and push sales. Google has even implemented local reviews into its Google Maps when people search for your business brand.
When optimising local businesses, having citations, social media platforms, online directories, Google+ page and having your website optimised for local SEO are all required for local marketing. Customer reviews from Trustpilot or Yelp encourage potential visitors to your call action.
Social media profiles are a great way of showcasing your brand personality. Having visitors and customers interacting on your social profiles displays the success of your company. It’s not as easy as it seems. Selling a local service on social media is even harder without having experience in the field. We evaluate, target and implement the boldest Facebook advertising strategies to boost your interactions.
By creating effective PPC campaigns with Google, Bing and Yahoo, we can boost your business in Brent to be seen and contacted by local visitors. We are able to spear target locations for greater conversions whilst using your budget productively.
When it comes to Local Brent PPC campaigns, more than half of all users are searching from mobiles. Displaying call to action adverts on your PPC campaigns allows your Brent customers to call your business number from their mobiles with a tap of the screen.
When we start marketing for a local business, Local SEO is unquestionably the most effective optimisation plan you can apply. In order for a business to be ranking at a national level in the search results, having a businesses local SEO ranking in Brent is valuable to credibility, increasing traffic and sales. The foundation of any SEO is having the best local SEO services Brent to see results in rankings.
PixoMarketing has worked with clients from a local to an international level. We would love to discuss our local SEO services with your brand and see what we can achieve for you.